Be The Frame Pact - Better Representation Behind Every Frame

Be The Frame Pact

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A commitment to track, report and improve representation behind the camera in branded content.

The Be The Frame Pact exists because the teams behind the stories we make shape culture, opinion, results and effectiveness. For too long, industries that use lenses to tell their stories have relied on a narrow set of voices behind the camera, even when audiences have always been brilliantly diverse. We believe that better representation behind the scenes leads to more authentic, resonant, and responsible work on screen.

We’re not pretending to have all the answers. We’re definitely not claiming to be perfect. The team at Be The Fox are simply acknowledging a truth: meaningful change only happens when someone decides to make a start.

This is our start.

The Be The Frame Pact is a commitment to move forward with intention. To look at our productions with more awareness. To understand who gets opportunities, who doesn’t and to track and share that openly.

Sign up to join the pact and make a start...

Pact Launch

WHERE TO START

We begin with what we can influence directly: crew and leadership roles on shoots. Directors, DPs, producers, editors, cast, creative leads and the people shaping production. As we learn, we’ll expand into suppliers, partners and the wider production ecosystem.

This isn’t about perfection. It’s about desperately needed progress and building a standard that lifts the work because stories made by a broader range of people simply hit harder, resonate wider and represent the world more truthfully.

Reporting Framework

We’ve designed a simple, consistent method that crews can complete quickly, without adding unnecessary admin. After each shoot, producers share a short online form. Respondents can remain anonymous.

Survey data points include:

Role on production
Gender identity
Ethnic background
LGBTQ+ identity
Disability or neurodiversity
Socioeconomic background
Parent status (mums/dads)

Resources

GET STARTED

Very soon we'll be publishing a free Be The Frame Pact starter pack so that agencys of all sizes can make a start on tracking and reviewing the teams that make the stories we tell consumers and audiences worldwide...

Includes:

Survey template
Tracking sheet
Reporting guidelines
Sample diversity report

Everything available as downloadable resources for creative and production agencies. Use it, steal it, improve it. The point is to just get started.