How to Use Cinema Advertising to Build Powerful Brands
Free Guide
Benefits of cinema advertising for brands
The Epic Guide to Cinema Advertising is your ticket to making the most of your media budget by utilising the big screen.
- Grab attention and keep it — 85% of cinema-goers don’t look away during ads.
- Make your message unforgettable — cinema spots are remembered after one viewing
- Get premium impact without the blockbuster price tag — lower CPM than TV, and way better recall.
- Nail the technical stuff — widescreen, surround sound, DCPs, BBFC clearance… we’ve decoded it for you.
- Avoid facepalm moments — learn what not to do when adapting your ad for cinema.
What's Inside?
How to Advertise in Cinemas?
The movie theatre. The ultimate ad playground where your brand gets undivided attention, blockbuster impact, and a captive audience with nowhere to look but at you. With our guide you'll learn everything you need to get into the cinema ad space...
- Why cinema ads pack an emotional punch
- How much it costs to run a cinema ad
- The creative rules that separate big screen magic from big screen meh
- How to get plan a cinema ad campaign
- Cinema vs TV advertising effectiveness
- Examples of great cinema campaigns
- Insider tricks for making cinema + TV + digital work harder together
Who’s this guide for?
This guide is for marketers and brand managers looking for more than fleeting clicks or silent scrolls. If you're tired of your message getting lost in the digital noise, and want it to actually be seen, heard and remembered, you're in the right place.
It's also for creative teams who believe their story deserves a screen bigger than a smartphone, and definitely more impact than the pre-movie nachos ad.
If you're a curious brand wondering whether cinema advertising could cut through for you, this guide will help you decide.
