British Arrows Shortlist Announcement

Our film Kick Off The Conversation has made the British Arrows shortlist in two categories: The Impact Award and Best Writing Award.

The British Arrows celebrate the very best of UK advertising craft. To be recognised for impact and writing means the world to us. This film was always about starting something real.

Created in partnership with Brighton & Hove Albion and Samaritans, Kick Off The Conversation set out to tackle a difficult truth: that too many men are still struggling in silence. Football is ritual, community, identity. We wanted to use that stage and language to open up a different kind of dialogue.

Making the British Arrows shortlist for The Impact Award honours what the film was designed to do: move beyond awareness and spark genuine conversation around men’s mental health. Best Writing Award recognises the craft behind that message, the care taken by our team to speak plainly, honestly and without overdone clichés.

We’re incredibly proud of the team who brought it to life, and grateful to our partners for trusting us with a story that mattered.

Shortlisted. Twice.

Whatever happens next, the conversation continues.

Whatever you're going through, call The Samaritans free any time, from any phone, on 116 123.

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