Marketing Beat Vouchercodes

Marketing Beat


Savings site is set to return to television for the first time in 12 years, with playful new character The Whisperer at the helm.

Written by Scarlett Scherriff

Put together by creative agency Be The Fox, ‘The Whisperer’ brings core message to life via the new character.

Breaking today, the 30-second spot will launch across Channel 4, Channel 5, Sky TV and video-on-demand, all supported by a wider marketing campaign.

The ad takes viewers through a series of everyday shopping scenarios from browsing travel sites for a holiday to doing an online shop at the kitchen table. Meanwhile, the Whisperer pops up at each juncture to remind people that is just a click away.

“Despite VoucherCodes being around for 16 years, we’ve not been on TV screens since 2012. In that time we’ve gone through many changes – including a full rebrand at the start of this year,” said director of brand communications Jessica Read.

“For the creative, we were looking for something informative as well as engaging, allowing us to create emotional connections with both new and existing audiences with our bold new visual identity.”

Be The Fox co-founder Megan Price added: “Because VoucherCodes tests all their codes by hand, our creative idea was to bring the humanity of the brand to the fore by giving it a trusted face: the lively, likeable, memorable character we developed in The Whisperer.”

“Set in the homes of three online shoppers to make the spot super relatable, our nimble and experienced team filmed the ad in a single day,” she continued.

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