Ad Funded TV
For us, episodic content is a strategic storytelling discipline. One‑off ads can be quickly forgotten but episodic series give audiences a reason to come back, stay engaged and feel something for your brand over time.
Episodic content builds anticipation, loyalty and meaningful connection which are the exact same forces that keep people watching TV shows, podcasts and video series long after launch. It's a fantastic way to build a fandom around your brand.
We don’t just make episodic videos. We architect them with vision, narrative rhythm and cinematic craft, just like popular entertainment media is.
Make your audience care. Episode by episode.
Unlike traditional marketing assets, episodic content turns your brand into an ongoing destination. By weaving longer narratives across multiple episodes you can:
This is about creating authentic cultural moments using format development, that tie back to your brand mission, your audience’s interests and your business objectives.
From concept to binge‑worthy execution!
Be The Fox was founded by producer‑directors who cut their teeth on episodic broadcast series for the BBC from Horizon to Gavin & Stacey. That discipline remains central to how we make episodic content for brands today.
Here’s how we'd bring your series to life:
Strategic Narrative Development
We map out the arc, character, theme, hook, cadence, so your series feels purposeful from ep1 to finale.
Format & Platform Strategy
We tailor the series format for how and where your audience watches. Will it be a long‑form documentary, seasons of social‑first episodes, hybrid formats or cross‑platform ecosystems? We’ll start with your audience.
High‑End Production Craft
From directing and cinematography to edit, sound and colour, every episode is crafted to be compelling by our mega talented team.
Future‑Proofed Assets
Trailers, cutdowns, teasers, behind‑the‑scenes clips and repurposed edits make your series work across channels long after release.
Performance & Iteration
We can monitor engagement and viewer behaviour, refining the cadence, length and hooks to maximise impact.
Episodic content works when your brand has something worth exploring over time.
We help brands who want to:
Bring us your challenge. Bring us an open brief. Bring us the content you’re not sure about yet.