Alivecor

Men often don’t talk about their health, and things get missed. It’s a broad statement, but the stats back it up. When Alivecor approached us with their portable smart ECG heart monitor, our strategy was to encourage men to open up and use tech to take control. This spot centres on a candid conversation between two friends that journeys seamlessly across three settings. There’s a tech demo, sure, but it’s naturally woven into their exchange, maintaining the warmth and levity that makes this 30” spot relatable. It shows how easily both tech and these kinds of conversations can fit into everyday life. We worked closely with Alivecor to get the story right, and assembled a top-tier team to craft a cinematic film that draws viewers in and inspires them to take better care of themselves - and each other. As a result, Alivecor saw a dramatic increase in purchases.