Audi e-tron Easy Guide Video Series
Making electric simple for new drivers and the EV curious
The brief
The Challenge
Electric vehicles come with a learning curve. And while the Audi e-tron is packed with smart features, advanced tech, and quiet power, understanding how to get the best out of it isn’t always second nature. Audi wanted to demystify the e-tron experience not just for existing owners, but for curious, future ev converts, too.
Our Approach
We created a full video-based owner’s manual! A library of short, sharp, and visually clear films designed to live on Audi’s website and digital channels. Whether you’ve just driven your new e-tron off the forecourt or you’re wondering what EV life actually looks like, these guides walk you through it all.
From how to find your charging cables, to optimising range and getting the most out of remote myAudi features, each episode breaks it down simply with no waffle or annoying jargon. Just classy storytelling and effortless how-tos.
Services
- Film,
- Ideation,
- Production,
- Video Production,
- Post Production,
- Brand content
Deliverables
- 18 x films
- - Tailored to EV beginners and Audi’s luxury audience
- - Presented in a sleek, clean visual style to match Audi’s brand
- - Each episode focused on a single topic: charging, driving modes, climate control, and more
- - Designed to live online permanently as part of Audi UK’s owned customer experience journey
The Impact
The Audi e-tron Easy Guides are now an integral part of Audi UK’s Electric platform, making EV adoption smoother and more confidence-led.
It’s not just a manual, it’s a gateway to a smarter, more empowered driving experience and we were delighted to bring it to life for Audi owners!
Start Creating With Us
Send us your brief or challenge and we'll put our fox-minded smarts to the task!
