Bare Biology Product Videos
Increasing sign-ups by 284% using video for ecommerce
The brief
Bare Biology is a women’s health and wellness brand. We were tasked to drive sales of Bare Biology’s product range on their recently launched Amazon Store through stunning video content
The Creative: We created eight product films - each with their own colour palette. We used high speed cameras to create eye-popping images of powder explosions, capsules falling through water, lemons flipping through the air and oil sumptuously dripping onto spoons. To further enhance the edit, we used sound design, music, kaleidoscopic effects, text graphics and colour grade to really elevate each final film and ensure maximum engagement with Bare Biology’s aspirational target audience.
As well as the hero films for Bare Biology’s Amazon Store, cutdowns and 1:1 versions were also produced for their Instagram channel to drive engagement with their loyal fanbase.
Services
- Delivery to channel,
- Production,
- Video Production,
- Post Production,
- Brand content
Deliverables
- 6 x 15-30 sec product films
Results
- +284% sign up increase
- 4% increase in CTR when GIF used in the email marketing campaign
- 4% increase in form submissions for subscription option
