Build The Block Metaverse Series - Binance

Binance Labs is an incubator for Web3 start-ups. They wanted to showcase their new cohort’s journey in the metaverse. 

So we developed an original reality game show format where real start-ups pitch to industry experts and a live studio audience. 'Build The Block'.

Everyone on camera – the panel, competitors, studio audience, our host, Justin Bratton from Asia’s Got Talent - appeared as avatars within the metaverse world we built. With avatar development, virtual studio and lighting design, scriptwriting, and live broadcast, we designed new processes for a smooth production. 

We shot the 7-part series in just 2 days from 4 locations around the world. Build The Block, now a multi-award-winning series, streamed live and on demand across North America, Asia, and EMEA, to great applause. Literally and virtually.