Blink: Mobile-first employee experience platform
A 90" hero film for Blink built to make enterprise buyers feel the mission and get the product in one hit.
The brief
Blink connects a company's people, systems and culture into one mobile hub, built for the frontline and deskless workers who've never had a seat at the digital table.
We needed a film that felt emotionally powerful and crystal clear about what the product solves: potential trapped by disconnected teams, outdated communication and fragmented tools. Goosebumps and "I get it," in the same 90 seconds, landing equally in the UK and the US.
Services
- Creative Development,
- Post Production
Deliverables
- 90" hero film
- Two cutdowns, delivered in 16:9, 1:1 and 4:3
The Creative
One seemingly continuous walk-through of a real, sprawling workplace: warehouse, lorry yard, offices, corridors.
One narrator, dry, credible, been-there-done-that, walking us through every universal, low-key infuriating truth about disconnected work.
"It's another system. Another login. Amazing on paper. In real life? Password resets, access requests…tomorrow’s problem!"
Employees pull him into the bit as he moves, so the workplace becomes the joke and the point.
Heightened moments (a confetti cannon passed hand to hand, an armful of binders dropped mid-sentence) turn workplace whining into something light and true: "It's everyone working hard, keeping things moving, but not always knowing the difference they’re making."
Multiple takes spliced to look continuous across 10 scenes, shot in one day
Filmed at Domino's Pizza Group's Milton Keynes HQ, a real Blink client site, not just a dressed set
Cast: US comic actor, for a credible, underplayed lead voice
90" hero film plus two cutdowns, delivered in 16:9, 1:1 and 4:3 for events, LinkedIn, socials and web
Why It Works
Enterprise software films default to polish: stock footage, VO over motion graphics, nobody actually at work.
This one puts the audience inside a real business, run through by one credible voice who's clearly lived every frustration he's naming. Big, cinematic ambition on a single-shoot-day budget.
