Bulldog Amazon Product Video

Content as clean and clever as the product itself

The brief

When Bulldog they asked us to create a punchy new product video for their SPF moisturiser, we got to work crafting content that was just as clean and clever as the product itself.

The goal? Drive sales and build brand trust on Bulldog’s Amazon page by showing, not telling, why this SPF product belongs in every man’s daily routine. Educational, eye-catching, and bang on-brand, the campaign needed to speak to loyal fans and welcome first-timers to the Bulldog world.

The Idea

Bulldog wanted a creative format that could work across their full product library, a modular, repeatable video that felt smart, modern, and unmistakably Bulldog.

Our solution: a 30-second animated Amazon product video showcasing the product in a virtual studio. It opens in a crisp, AI-generated bathroom, echoing Bulldog’s clean, natural vibe, before shifting through themes like hydration, natural ingredients, and sustainability. Bold, benefit-led copy highlights what makes this SPF stand out.

Built for Amazon first, the video is flexible by design. Each asset works standalone on e-commerce, and can be repurposed for Bulldog’s owned and social channels. We future-proofed the content with multi-platform potential.

We combined 3D renders, dynamic GFX, and sleek motion design to keep it engaging, while Bulldog’s no-nonsense tone kept it grounded. The result? A scroll-stopping video with serious staying power.

Deliverables

2x 30-second product films
Template built for future Bulldog product videos
Adaptable across Amazon, social, and Bulldog’s digital channels

Results

Delivered 2 high-impact videos in 4 weeks
Created a modular template for Bulldog’s entire product library
Balanced tech-forward execution with the brand’s grounded identity

Creative Execution

We delivered two 30-second videos that fit seamlessly into Bulldog’s e-commerce ecosystem and wider campaign universe.

Custom 3D renders showcased the product in all its glory.
AI-generated environments gave the content a fresh, tech-forward edge.
Motion graphics added polish, pace, and punch.
Stock footage helped keep the budget tight while the output stayed premium.
Existing brand assets were repurposed to maintain consistency and speed up delivery.

From brief to final assets, in just four weeks.

With a fast turnaround, tight creative control was crucial. One key learning? Locking down creative direction early is a must. Last-minute changes can have a ripple effect across animation and editing, so we work closely with stakeholders to finalise the vision upfront.