BYD Agency of Record
We're super proud to announce that Be The Fox is the agency of record for BYD UK!
The brief
BYD's UK expansion is one of the most ambitious automotive stories in a generation. When they first approached us to work on pre-shot TV and cinema footage, we saw not just a brief but a long-term partnership opportunity with a brand that moves fast, thinks boldly, and is reshaping what people expect from an electric vehicle.
We delivered two standout executions from existing footage, proving our ability to extract maximum creative impact from available material. That work laid the foundation for a formal tender. We competed, we won, and today BYD is one of our most active and creatively exciting ongoing clients with multiple projects live, in post, and being briefed in simultaneously across OOH, digital, TV, and social.
BYD Work To Date:
With a strong bond and sense of collaboration with the BYD team, we’re excited to see what we can achieve together!
Services
- Creative Development,
- Post Production
ATTO 3 EVO
Electric launch UK market debut
The ATTO 3 EVO marked BYD's boldest electric launch in the UK to date, the country's first car with two boots, a bigger battery, and a message that needed to land fast. Working entirely from pre-shot footage, we developed three distinct creative routes for the client to select from, scripted the campaign, and delivered 55 assets in just eight days end-to-end. The campaign centred on singular, confident messaging: ‘Bigger. Faster. Smarter’ delivered across static key visuals, carousel imagery, and short-form video for social.
Deliverables:
47 static images
8 videos
30 sec social
10 sec social
Carousel KVs
3 creative routes
Full grade & mix
8 days E2E
Seal U DMi
BYD's best-selling model, 2025
The Seal U DMi is BYD's flagship hybrid and their best-selling car of 2025. For its fourth TV run, we were tasked with refreshing the existing spot, injecting a new creative element and re-versioning across every platform and aspect ratio for a simultaneous multi-platform launch. Live from 8 May, running through the end of May.
Deliverables:
30 / 20 / 10 sec
4 aspect ratios
CTV - Sky, Netflix, Amazon & ITV
Social platforms
Pre-tender work
Two TV / cinema executions
The work that started it all. Two high-quality TV and cinema executions crafted from pre-shot footage demonstrating our ability to build polished, broadcast-ready automotive content without a live shoot. These projects built the trust that led to the RFP win.
BYD x Be The Fox Highlights
Speed without compromise
Eight days from brief to 55 broadcast-ready assets. Our ability to move at pace — without sacrificing creative quality or technical precision — is what turns a one-off project into a retained partnership.
Maximum from available material
We build creative campaigns from pre-shot footage that look like they were designed from the ground up. Grading, scripting, editing, and versioning, we extract every last frame of value from what exists.
Platform-native thinking
From CTV and broadcast to 10-second social cuts, every asset is conceived for its context not cropped. We version for each platform's rhythm, format, and viewing behaviour simultaneously.
Automotive brand depth
We bring genuine sector expertise to every brief. Understanding how to hero a car's technology, character and emotion, not just its spec, is what makes BYD's campaigns feel like brand campaigns, not product ads.
Creative confidence
We present multiple routes, not a single answer. Our process involves genuine creative development, messaging strategies, and executional directions, giving BYD a real creative partnership, not just production.
BYD is rewriting the automotive playbook in the UK and we're proud to be writing the content that surrounds it. From a standing start with two pre-shot executions to a retained tender win with five models in our pipeline, this is exactly the kind of relationship we build for: fast, ambitious, creative, and growing.
We can’t wait to adapt and add to this case study with the upcoming work. Make sure you don’t miss any updates and follow us on LinkedIn and Instagram.
