Cazoo Website Explainer Videos
Breaking the mould of explainer content to drive sales
The brief
Founded on the core belief that everyone deserves to feel total confidence when buying a car, Cazoo provides a simple, transparent and convenient online service.
To increase sales of their product add-ons - CazooGuard Paint Protection and CazooCover - as well as purchase of Cazoo Car Finance, we concepted and produced three modern, engaging explainer videos for Cazoo’s website, breaking the mould of the usual product explainers used in the category.
Eye catching and infused with high production values, the visual narrative shows (not tells) the benefits of the products in a really simple, clear and relevant way to people’s lives.
Recently launched on Cazoo’s online platform, the videos contribute to the exciting experience that the brand offers its customers along the whole car purchase journey.
Services
- Film,
- Production,
- Video Production,
- Post Production
Deliverables
- 3 x website explainer videos
“Be the Fox were the perfect partner from the outset. They kept our marketing objectives at the centre of creative development and produced fantastic content that stands a league above any films of this sort in the market. The feedback from customers so far has been amazing.”
Lucas Bergmans, Group Brand Director, Cazoo
