Chevrolet x Manchester United #BeAGoalkeeper
The brief
The Brief
With girls leaving sport and STEM at twice the rate of boys, Chevrolet wanted to tackle the issue head-on. Their goal: inspire the next generation of young women to stick with their passions, overcome barriers, and dream bigger.
Our Role
We joined forces with Chevrolet and Manchester United’s men’s and women’s teams to direct and produce a series of emotionally-driven films for a global campaign. At the heart of the story was a once-in-a-lifetime opportunity: bringing 11 young female players from the U.S. to Old Trafford for mentorship, skill-building, and the chance to meet their heroes.
Services
- Film,
- Strategy,
- Ideation,
- Production,
- Video Production,
- Post Production,
- Format Development,
- Brand content
Deliverables
- 6 x social films for YouTube, Instagram and web
- Launch film for Chevrolet’s Goalkeepers global campaign
What We Made
We captured the girls’ journey in four social-first documentaries, plus a hero film spotlighting Manchester United Women’s Head Coach Casey Stoney. These films celebrated self-belief, team spirit, and the power of seeing someone who looks like you succeed.
A huge moment in the project was when the girls got to share the spotlight with the Manchester United team on the pitch! We had to carefully plan this moment. Everything had to be tightly on brand, on time and managed perfectly to get the best shots and keep all the parties happy and raring to go!
The Impact
The content formed the centrepiece of Chevrolet’s Goalkeepers initiative. A global call to action encouraging girls to stay active in sports and engaged in STEM. The films were shared across multiple markets and became a rallying cry for brands using their platform to uplift future female leaders.
Why It Matters
We’re proud to have helped tell a story that matters, and to have done it in a way that feels real, inclusive and full of heart. We love projects where we're on the move and looking for those angles along the way, it keeps us fresh and innovative and plays right into our fox-like nature.
It's the kind of work that reminds us why we do what we do.
Tell Your Story With Us
Send us your ideas, brief or treatments and book in a chat with our team.
