JP Morgan Chase Private Banking App
Targeting London, Shanghai, and Mexico City Markets with Film
The brief
The Ask:
Increase sign up and downloads for JP Morgan's private banking app, targeting ultra high net worth customers - with a focus on London, Shanghai, and Mexico City.
The Answer:
With an increasingly mobile and tech savvy audience, we produced a film to explain the benefits of being able to access a comprehensive overview of your wealth on the move.
We worked closely with the creative team at Publicis to ensure the bank's high end brand values were reflected in the film's look and feel, and resonated with our three key target markets.
Services
- Brand content,
- Film,
- Production,
- Post Production
Deliverables
- 1 x 60s film in 3 languages
