Oak & More 'Still Love It'

A charming 30" spot that works perfectly for both TV and digital, blending great brand vibes with real heart.

The brief

The folks at Oak & More were looking for a TV commercial that felt a bit more special than your typical furniture ad. Rather than just showing off a showroom or focusing on big price tags, they wanted to capture that warm feeling of why people truly cherish their solid wood furniture for years to come.

The Creative

"Still Love It" was born from a simple, heart-warming truth: the real magic of a piece of furniture isn't just the day it arrives. It's found years later, in those quiet, cozy moments at home when you run your hand over the grain and realize you feel just as happy with it as the day it first arrived.

We featured three scenes and three different people sharing one simple thought. We see a woman placing a fresh bouquet on her dining table, a man folding laundry, and another woman snuggling in for some TV. Each one takes a moment to touch the wood and naturally says those three little words: "Still love it."

Services

Strategy,
Creative Ideation,
Production,
Post Production

Deliverables

1 x 30 second commercial

The Production

Our wonderful Director, Matt Carter (who brings an impressive shelf of awards from RTS, Cannes Lions, and O2), brought a beautiful, design-led touch to the shoot, making everything feel warm, human, and real. Our DOP and long-time friend of the Be The Fox, Bud Gallimore (a BAFTA-nominee known for Changing Ends and Man Like Mobeen), gave the film a gorgeous cinematic feel that makes the brand shine while keeping things feeling intimate and everyday.

Shot on location in Hastings in a single day, the film captures three distinct rooms and furniture ranges: the Olympia Oak dining table and chairs, the Bradwell chest of drawers, and the Parven oak sideboard. All assembled on the day by the mighty and resourceful Fox team! A closing montage reinforces the brand's core message: 100% solid hardwood, delivered in 48 hours.

We chose a wonderfully diverse cast to represent real, happy homes. At Be The Fox, we always make sure everyone feels welcome and represented, both in front of and behind the camera, through our Be The Frame Pact.