Play Absurd Mini Series - Casumo

How comedy increased revenue by £757,000

The brief

Casumo is a challenger online gaming brand that needed help creating their first ever UK creative campaign.

This campaign needed to establish Casumo as an entertainment brand and stand out from the competition.

Enter Be The Fox, with our wealth of comedy contacts and experience.

Under the creative platform, ‘Play Absurd’, Be The Fox produced a TV quality online mini series following some of the UK’s favourite comedians and personalities as they explored some of the country’s most absurd sports.

From bog snorkelling to egg throwing to gurning, Play Absurd was all about celebrating people who find play in the everyday, no matter how absurd.

Services

Film,
Strategy,
Ideation,
Production,
Creative Development,
Video Production,
Format Development,
Brand content

Deliverables

7 part mini series with cut downs

Results

Brand awareness and revenue sky-rocketed
5.8% increase in brand searches in just 7 weeks
17K increase in transactions
£757,000 increase in revenue
3m48s average time spent on Play Absurd campaign site
Winner Most Effective Influencer Campaign - Effective Digital Marketing Awards 2018

We cast all the talent including Steph and Dom from Gogglebox, impersonator Scheiffer Bates, Facebook prankster Anto Sharp, The Skills Guy Joe Charman, and comedians Paul Foot, Gina Yashere, and Justin Moorhouse and producing a bank of content for use across both Casumo and the influencers’ channels over several months.

Fun, energy and excitement ran throughout the series, with each episode playing to the individual sense of humour of the personality or comedian.