Social First - Samsung
From features to feeds: making smart tech scroll-stopping.
The brief
To capture the attention of Samsung’s sweet spot audience — 35–45-year-olds scrolling Instagram, TikTok, and YouTube.
We went all in on a social-first strategy to bring Samsung products to the masses. Forget sterile product demos. Instead, we reimagined smart appliances as part of everyday life, wrapping key specs, graphics and features into funny, relatable snippets people actually enjoy watching.
Our content approach turned “tech talk” into something approachable, useful, and even entertaining showing how seamlessly smart tech can slip into modern routines. Even those of a dinosaur...
Services
- Social Media,
- Production,
- Video Production,
- Post Production,
- Format Development,
- Brand content
Deliverables
- 5 x 30-second films every month — quick-hit, high-impact content designed to keep audiences coming back
- Tailored content highlighting different features, specs, and real-life uses of each appliance
- Designed for ongoing engagement and product education
- Optimized for platforms like Instagram and TikTok
