VoucherCodes
We created their first TV campaign for 12 years
The brief
We were tasked with creating the first TV commercial for VoucherCodes for 12 years. They had launched their bold new visual identity and needed an ad that demonstrated that pop of joy when you clinch a deal. Enter 'The Whisperer'. Because VoucherCodes test all their codes by hand, our creative idea was to bring the humanity of the brand to the fore by giving it a trusted face: the lively, likeable, memorable character we developed in The Whisperer.
Set in the homes of three online shoppers to make the spot super relatable, our nimble and experienced team filmed the ad in a single day.
From brief to live in just three months!
Services
- Creative Development,
- Production,
- Clearance,
- Delivery to channel
Deliverables
- 1 x 30" TV commercial
- 1x30" 1:1
- 1 x 30" 9:16
Results
- Direct traffic to website increased
- App downloads increased
- VIP sign ups increased
“"For the creative, we were looking for something informative as well as engaging, allowing us to create emotional connections with both new and existing audiences with our bold new visual identity. We wanted to give VoucherCodes a face – one that’s trustworthy, helpful and a ray of sunshine who’s here to save you money. So, when Be The Fox pitched ‘The Whisperer’ to us, it ticked every box."”
Jessica Read, Director of Brand & Communications, VoucherCodes