Bulldog Skincare

We increased purchase intent by 27% for Bulldog Skincare

The brief

Bulldog Skincare ditched their behemoth big hitting ad agency to work with us on their new global TV campaign. Good decision. Our campaign for them resulted in a 28% uplift in brand consideration and a 27% increase in purchase intent. Zero shirtless models, marketing cliches, delicate face splashes, or ‘science bit’ tropes. Instead, we subverted the grooming category by creating a spot for Bulldog’s Original Moisturiser and another for their Bamboo Razor that delivered honesty and humour. The campaign is rooted in the idea of discovery through friends - discerning mates who have the jump on you when it comes to a good skincare routine. We filmed the spots in a London studio with a cast of men (and a dog!) not typical of the category, building bespoke sets to reflect the Bulldog brand world and producing bonus material for digital and edits for out of home.


  • TVC,
  • Creative Development,
  • Strategy,
  • Production,
  • Social Media,
  • Post Production,
  • Clearance,
  • Delivery to channel


  • 3 x TVCs
  • 18 x digital assets
  • 2 x DOOH


  • 28% uplift in brand consideration
  • 27% increase in purchase intent
  • Campaign went live in 7 countries



% uplift in brand consideration


% increase in purchase intent


countries the campaign is live

“In Be The Fox, we’ve found the perfect creative and production partner. Working as a true extension of our team, they are responsive, deliver what they promise, and are a pleasure to work with”

James Barnes, General Manager, Bulldog Skincare

Get in touch

If you're interested in working with us, get in touch. We're always on hand and happy to help.