Creative Advertising Insights & Brand Content Thinking

Every brand says they want to be "always-on." Fewer ask what an always-on content strategy actually does to a brand's face.

There's a phrase doing the rounds in production circles: the fabled "super shoot."

Something I genuinely believe makes a creative agency worth its salt: having people on the team who create in their own time...

Flamingo walked into one of the most tired, most patronising categories in retail and decided patronising didn’t work for them, or their audience.

There's a phrase that has haunted marketing copy across every industry, every platform, and apparently every brief, for decades...

A plain-English explainer for marketers, creatives, and anyone who's heard the term and nodded politely.

The female gaze keeps getting filed under diversity. It belongs under strategy. Here's the business case the industry has been avoiding.

When it comes to AI for creative, could moving fast and breaking things actually break your most vital asset, your audience?

Why brand storytelling can use more than jokes to hold attention.

In Part One, we defined the right questions and the tools. Now comes the part that separates competent marketers from strategic ones: turning data into defensible audience truths to inform creative.

A three part framework for marketers who know the most important part of any campaign is the audience and how to speak to them.

Marketing Manager Rachel looks at what Emerald Fennell’s Wuthering Heights teaches us about brand identity

Series-thinking creates rhythm. Rhythm builds familiarity. Familiarity builds brand.

Go inside the process and people of brand filmmaking.

Big award news from the Den.

New year, new reel - same brilliant foxes...

Playing it safe is the most expensive mistake brands can make.

SPILL Tea are shaking the bag and asking tea drinkers of the world to brew a better future.

A lot of telly turf is about to be in one pair of hands.

The den is growing

I don’t know about you, but whenever I spend time on social lately I leave feeling…drained.

Your Secret Weapon for Sales and Storytelling

“The power of genre compels you.”

Every festive season, brands jostle for a coveted spot at the cultural table. Their weapon of choice? The Christmas advert.

Be the Fox joins the global network of WEConnect-certified women-owned businesses.

Can a Chocolate Bar Challenge the World? Tony’s Chocolonely Thinks So. Here's How...

Can brands create scalable, sustainable video content by planning smarter from the start?

We unpack what it means to be a challenger brand, spotlight the power of film, and take a deep dive into Who Gives a Crap: the toilet paper brand proving that purpose and personality are a powerful mix.

At a recent TypoCircle talk, our illustrious founders, Meg and Diana, pulled back the curtain on something that’s often felt but rarely defined in filmmaking: Look and Feel.

Netflix and Walmart just voted not to scale back diversity. That shouldn’t be radical but for this Pride month, it kind of is.

Customers come and go, fans are for life. So how can your brand tap into fandom to inspire a loyal following?

So, what exactly is causing the ‘dullification’ of advertising?

If you’re running dull ads, you’re not just boring your audience - you’re burning money.

What does your brand sound like?

This weekend Meta announced their AI powered video generator. A few months after Open AI announced Sora. Neither are available to the public yet, but as soon as they do, the world of brand content will be on the cusp of another transformation.

On 6 June, the UK savings site VoucherCodes returned to TV screens with its first TV ad since 2012. Titled ‘The Whisperer’ and produced by Be The Fox

Savings site VoucherCodes.co.uk is set to return to television for the first time in 12 years, with playful new character The Whisperer at the helm.

Bulldog ditches male models for down-to-earth campaign

Our co-founder Diana Ellis-Hill talks to The Drum about how she sees the role of CMOs changing and how it's impacting the way they operate and develop services for the future.

To grow women's football, stop marketing it like the women's game

Standing By Your Decisions with Diana Ellis-Hill

Hertility wins gold for Creative and Chair's Award at Drum Roses

It's official! We're a dream team!

Our co-founder Diana Ellis-Hill speaks to LBB online, along with other production companies about diversity behind the lens

Our co-founder Diana Ellis-Hill spoke to Creative Review about what the creative industry can do beyond pride month.

Why Pride month shouldn't just be a once a year event for brands

Who's controlling the money? That's the question.