The freshest thinking on creative that cuts through

At a recent TypoCircle talk, our illustrious founders, Meg and Diana, pulled back the curtain on something that’s often felt but rarely defined in filmmaking: Look and Feel.

Netflix and Walmart just voted not to scale back diversity. That shouldn’t be radical but for this Pride month, it kind of is.

Customers come and go, fans are for life. So how can your brand tap into fandom to inspire a loyal following?

So, what exactly is causing the ‘dullification’ of advertising?

If you’re running dull ads, you’re not just boring your audience - you’re burning money.

What does your brand sound like?

This weekend Meta announced their AI powered video generator. A few months after Open AI announced Sora. Neither are available to the public yet, but as soon as they do, the world of brand content will be on the cusp of another transformation.

On 6 June, the UK savings site VoucherCodes returned to TV screens with its first TV ad since 2012. Titled ‘The Whisperer’ and produced by Be The Fox

Savings site VoucherCodes.co.uk is set to return to television for the first time in 12 years, with playful new character The Whisperer at the helm.

Bulldog ditches male models for down-to-earth campaign

Our co-founder Diana Ellis-Hill talks to The Drum about how she sees the role of CMOs changing and how it's impacting the way they operate and develop services for the future.

To grow women's football, stop marketing it like the women's game

Standing By Your Decisions with Diana Ellis-Hill

Hertility wins gold for Creative and Chair's Award at Drum Roses

It's official! We're a dream team!

Our co-founder Diana Ellis-Hill spoke to Creative Review about what the creative industry can do beyond pride month.

Why Pride month shouldn't just be a once a year event for brands

Who's controlling the money? That's the question.