Busy Bees

When Busy Bees, the nation's top nursery group, needed to connect with new parents seeking childcare, our mission was clear: boost traffic and sign-ups during the traditionally slow January recruitment season. Our strategy hinged on two compelling hero films and a treasure trove of content for their in-house marketing team. The content spotlighted 5 crucial USPs in early childhood education: outdoor spaces, fun, learning, safety, and nutrition. This multi-pronged approach ensured Busy Bees captured the attention of parents with diverse needs and priorities. The result? A targeted and impactful campaign that positioned Busy Bees as the go-to choice for nurturing and educating little ones.