Busy Bees

Recruitment films for the nations leading nursery group.

The brief

When Busy Bees, the nation's top nursery group, needed to connect with new parents seeking childcare, our mission was clear: boost traffic and sign-ups during the traditionally slow January recruitment season. Our strategy hinged on two compelling hero films and a treasure trove of content for their in-house marketing team. The content spotlighted 5 crucial USPs in early childhood education: outdoor spaces, fun, learning, safety, and nutrition. This multi-pronged approach ensured Busy Bees captured the attention of parents with diverse needs and priorities. The result? A targeted and impactful campaign that positioned Busy Bees as the go-to choice for nurturing and educating little ones.


  • Film,
  • Video Production,
  • Format Development,
  • Post Production,
  • Social Media


  • 3 x 15 seconds
  • 3 x 6 seconds
  • All in 3 different aspect ratios
“(Be The Fox) professionalism, dedication and support has been absolute top notch and I am so happy that we’ve been able to work together these past months.

I am so delighted with the assets that we have ready for January and I am so grateful to you for pulling out the stops to get these films delivered in time.

I am sincere when I say that I still smile broadly when I look at the vids…
Every. Single. Time.”

Evleen Price, Head of Digital Marketing, Busy Bees

Get in touch

If you're interested in working with us, get in touch. We're always on hand and happy to help.