Ecover - Social First Content
A social first strategy to sustain Ecover's online brand presence.
The brief
One of those multi-layered projects that calls for big thinking and sharp execution. Ecover needed to bring cohesion to their social first strategy through a detailed playbook, a supporting toolkit, and a suite of original content to launch across UK social channels, setting the tone for global markets. Add to that a set of templates to empower internal teams to keep the momentum going. No small task.
Teaming up with Social For Good on strategy and Chong Studio on branding, we set out to create content that educates and inspires, showing consumers how they can be part of a cleaner future.
Under the REFFILLUTION campaign, we delivered a wave of social-first content: genuinely useful, wholly entertaining, and rooted firmly in Ecover’s tone of voice. From standout posts to conversation-starting strands, this was one of those rare projects that was as rewarding as it was fun.
Services
- Strategy,
- Ideation,
- Production,
- Creative Development,
- Video Production,
- Post Production
Deliverables
- EU playbook and toolkit
- 24 pieces of original social content
- Templates for local markets
We are your creative collaborators
If you're interested in working with us, get in touch. We're always on hand and happy to help.
