EDF
Smashing watch-time targets for brand content.
The brief
EDF's new EV proposition took center stage in ‘Electric Adventures’, a 6-part influencer-led film series featuring beloved UK celebrities and digital influencers including Wes Nelson and Dr. Alex George from Love Island, Jim Chapman, Colin Furze, Mother Pukka, and the Michalaks.
Each episode embarked on a classic British road trip, challenging common EV misconceptions - charging station scarcity, mileage limitations, and costs. Influencers were handed the keys to electric cars and asked to push them to the limit while dispelling myths. The episodes artfully blended their entertaining personalities with practical advice.
We complemented each episode with shorter social edits for EDF's channels, driving audiences to the main films.
Services
- Video Production,
- Post Production,
- Social Media
Deliverables
- 7 x individual films
Results
- 2M UK views with 800k for most popular episode
- Average watch time of 3m 40s
- 733% above target for watch through
“We're extremely proud of the engaging, authentic and creative stories Be The Fox has helped us produce to position EDF Energy as a leader in low carbon energy and electric travel.”
Gareth James, Creative Director, Brilliant Noise
Results
2000000
UK views
3
minutes average watch time
733
% above target for watch through
Get in touch
If you're interested in working with us, get in touch. We're always on hand and happy to help.
