EDF - Influencer Film Series
Smashing watch-time targets for brand content.
The brief
EDF's new EV proposition took centre stage in ‘Electric Adventures’, a 6-part influencer film series featuring beloved UK celebrities and digital influencers. These included Wes Nelson and Dr. Alex George from Love Island, Jim Chapman, Colin Furze, Mother Pukka, and the Michalaks.
Each episode embarked on a classic British road trip, challenging common EV misconceptions - charging station scarcity, mileage limitations, and costs. Influencers were handed the keys to electric cars and asked to push them to the limit while dispelling myths. The episodes artfully blended their entertaining personalities with practical advice.
We complemented each episode with shorter social edits for EDF's channels, driving audiences to the main films.
We were pumped about supporting nearly 2 million video views (800K for episode 6 alone, where Wes and Dr Alex visit EDF’s nuclear power station) and an average video view time of 3 minute 40 seconds, smashing our target view time by 733%!
The influencer film series was also nominated for multiple awards including Best Use of Video at the Influencer Marketing Awards, 2 DADI Awards and a DMA Award.
Services
- Video Production,
- Post Production,
- Social Media
Deliverables
- 7 x individual films
Results
- 2M UK views with 800k for most popular episode
- Average watch time of 3m 40s
- 733% above target for watch through
“We're extremely proud of the engaging, authentic and creative stories Be The Fox has helped us produce to position EDF Energy as a leader in low carbon energy and electric travel.”
Gareth James, Creative Director, Brilliant Noise
Results
2000000
UK views
3
minutes average watch time
733
% above target for watch through
