Good Housekeeping x QVC
We changed the way we talk about ‘The Change’
The brief
Open, unabashed dialogue about women’s experiences of midlife and menopause are long overdue. When QVC, in partnership with GoodHouseKeeping, enlisted our expertise to make an uplifting documentary series rooted in these historically taboo subjects, we were beyond happy to get up close and personal with Jo Whiley, Anita Rani, and Gabby Logan to talk candidly and joyously about the passions, hobbies, and confidence that have flourished for them in their 40s and 50s.
The series is part of QVC’s broader digital-first campaign, Turn to Face the Change, in collaboration with Uninvisibility, to support and champion women as they move through midlife. Our 75% female identifying crew - we continue to fight the good fight! - managed the entire production, from casting and contracts to storylines, locations, and post-production.
Services
- Production,
- Social Media,
- Delivery to channel,
- Post Production,
- Clearance
Deliverables
- 3 x 5-minute films for QVC’s and Goodhousekeeping.com
- Suite of social cuts for both paid and organic media
- 30” trailer to publicise the series on Sky
Results
- Videos performed +16% vs overall VCR benchmark
Get in touch
If you're interested in working with us, get in touch. We're always on hand and happy to help.
