Good Housekeeping x QVC

Bring Menopause Conversations Into the Spotlight

Menopause conversations have been missing from mainstream media for far too long. For generations, the experiences of women in midlife, especially around perimenopause and menopause, have been shrouded in stigma. We were proud to partner with QVC and Good Housekeeping to produce a powerful, uplifting documentary series that brings menopause conversations into the open.

At the heart of the series are real, candid menopause conversations with three iconic women: Jo Whiley, Anita Rani, and Gabby Logan. Together, they share their personal journeys through midlife. They discuss everything from shifting hormones to shifting priorities, and celebrate the confidence, creativity, and self-assurance that have flourished in their 40s and 50s.

This documentary series is part of QVC’s broader digital-first campaign, Turn to Face the Change, created in collaboration with Uninvisibility. The campaign aims to support, champion, and normalise menopause conversations by giving women the space and visibility they deserve during this powerful life stage.

Our team, 75% female-identifying and passionate about telling authentic stories, handled the full production process. From casting and contracting to shaping the narrative, selecting locations, and leading post-production, we were involved at every step. It was essential to us that the tone around menopause conversation remained joyful, empowering, and unafraid to dig into the realities of midlife.