Hertility Health - 'Ooh...Someone's Hormonal'

Sales doubled overnight with the launch of a movement

The brief

Ooh...Someone's hormonal - the least helpful sentence in the history of humankind.

Hertility exists to help women take back control of their healthcare. The founders asked us to make a film that captured their vision, and kickstart a movement. We created Ooh...Someone's hormonal, a multi-award-winning spot that highlights the gender bias in healthcare and whistle blows on society for using a woman’s hormones against her.

From inception to launch, 'Ooh...Someone's hormonal' was written, choregraphed, and produced in just 7 weeks, to go out alongside the OOH campaign. Multi-award-winning Director Liz Unna took the helm and managed to convince Tony-award nominated choreographer Lynne Page to lend her talents to create a visually captivating piece of powerful spoken word script. We even gained the support of our dream song writer, Self Esteem, who granted us use of her female empowerment anthem 'I do this all the time'. The production team and crew were 85% female identifying, helping with ensuring the authenticity for the audience it represented.

The film took off across all social media platforms and Hertility caught the attention of some A-list supporters including Emma Watson, Chloe Delevingne and Georgie Clark, adding to the organic eyeballs.

The film garnered five awards including two Shark awards, two Drum Roses and a Brand Film award. We believe this is testament to representation behind and in front of the camera to tell an authentically female experience from all angles.

Services

TVC,
Brand content,
Format Development,
Creative Development,
Film,
Strategy,
Production,
OOH

Deliverables

Hero film plus 17 different durations and aspect ratio versions
5 platforms including cinema
30 second cut for Netflix (live June 2025)

Results

200% increase in sales overnight
>2000% post average impressions
5x industry awards
Initial launch - 95k impressions (>2000% above post average)
Initial launch - Reach was 85k (>2000% above post average)
Organic Socials in week 1 - 660k impressions
Organic Socials in week 1 - 76k reach
Organic Socials in week 1 - 8% growth rate in followers
Coverage from major media outlets including Stylist, Grazia, Sheerluxe and Creative Brief.

Now Screening on Netflix

Four years later, with the brand film still going strong on YouTube, the Hertility team tasked us with re-purposing it for a Netflix audience.

Working collaboratively with their Founders, Head of Growth and Head of Brand, we re-purposed the imagery with a new voiceover that was more commercial and fits the 30 second time slot, but still kept the brand's ethos. Working quickly we got a version in to testing that has fantastic results. We polished the edit, did a new sound mix and worked to re-licence all of the talent and music and got the film ready in under a month. The campaign went live on Netflix on the 2nd of June 2025.

Results coming soon!