Honda Racing F1 - YouTube Strategy

We love F1. 

So, we were super excited when we were asked to help attract a millennial audience to the sport and increase subscribers for Honda Racing F1's YouTube strategy.

We started by uncovering an audience insight about their thirst for facts, knowledge, and innovation. Then we tapped into this through a series of high octane, snackable films, breaking down incredible engineering innovations at Honda Racing F1, with behind-the-scenes clips and explosive experiments. 

We hired the Top Gear team to develop stunts for us and casted Greg Foot and Jimmy De Ville to co-present the series - both of them bravely taking on daring physical challenges as part of the fun. Boom. Increasing YouTube subscribers BY 2000% to Honda Racing F1 channel. 

Yup, 2000%. Huge.