Huggies
Triggering this brands first growth in 6 years with our TVC.
The brief
In a lockdown-driven partnership with RocketMill, we created a launch campaign and TVC for Huggies' Pull Ups Explorers — a game-changer for active, potty-training kids. "The Big Kid Game" was a campaign that celebrated key milestones. Despite lockdown constraints, we employed 13 DOPs from our parent filmmaker network across the UK and Ireland, filming their own children at home, to create a stunning TVC and a rich social media content library. The outcome was astonishing: a 26% YoY sales surge, marking the brand's first growth in six years.
Services
- Production,
- Post Production,
- TVC,
- Social Media
Deliverables
- 30' TVC
- Content bank for future social media use
Results
- 41% increase in brand awareness
- 26% increase in year on year sales
- Best sales performance in 6 years
Results
41
% increase in brand awareness
26
% increase in year on year sales
6
years best sales performance
Get in touch
If you're interested in working with us, get in touch. We're always on hand and happy to help.
