Optimum Nutrition Sports Influencer Films
Creating 300+ talent-heavy assets
The brief
To create a clear connection between building Optimum Nutrition into your fitness routine, and smashing your goals. To inspire everyone to find that extra inside themselves.
We partnered with influencer agency, The Fifth, to produce a bank of sports influencer films for a campaign that homed in on aspirational pro stories. We totally over indexed on amazing pro-athletes for this campaign. We also over delivered on the work. You might say that we became production athletes!
After a mere 2 weeks of simultaneous creative development and pre-production, we worked with 6 world class athletes, their coaches, and their busy schedules during ‘competition season’, to film across 4 days in one of our signature 'Super Shoots'. We delivered 315 assets with multiple durations, in multiple aspect ratios, for multiple platforms. It was a marathon in a single sprint.
The campaign went live across digital, radio, in print, in store at POS and across in-store ads. How did the campaign perform? Gold.
Services
- Video Production,
- Post Production,
- Brand content,
- OOH
Deliverables
- 300+ assets in multiple aspect ratios
Results
- 2.04 Million Total video views
- 1.3 Million UK adults reached on social
- 4.76% watch completion rate of videos on Facebook
Need To Influence an Audience?
Get in touch to find out more about our 'Super Shoots' or send us your brief.
