Southern Water

A fast turnaround TV ad to make a difference.

The brief

Southern Water gave us the vital task of sharing their vision for a resilient water future in the South East of England. To do this, we created a beautiful TV ad that delivered water-saving wisdom through a touching narrative. Our 30-second spot revolves around a young girl rescuing leftover paddling pool water, sharing it with her neighbour for reuse - a small act with significant consequences. This heartwarming and gently humorous concept captured the essence of Southern Water's message: "It all makes a difference!" From creative inception to Clearcast approval, Be The Fox managed every aspect of the project, offering Southern Water a seamless one-stop solution. In less than two months, we crafted, shot, edited, cleared for broadcast, and delivered the final ad in stunning 4K quality. 


  • TVC,
  • Production,
  • Delivery to channel,
  • Creative Development,
  • Post Production


  • 30" TVC for Adsmart
  • Social Cutdowns
“You really understood our brand tone of voice and personality and captured it beautifully in the advert. It feels like us, the real us, not the faceless corporate that people imagine. You took the time to really understand our brief and delivered beyond our expectations.”

Megan Wynes, Head of Content, Southern Water

Get in touch

If you're interested in working with us, get in touch. We're always on hand and happy to help.